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Notes on data, dbt and AI.

Field notes on data warehouses, dbt, governance and AI — written with the same discipline I use to write SQL: clear, tested, and free of fluff.

March 10, 2026· Mid-sized businesses· Brazil

Data concierge for Brazilian mid-sized businesses: the stage the market ignores

Brazilian mid-sized businesses are too big for spreadsheets and too small for a full data team. The concierge model is designed exactly for that zone.

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March 3, 2026· AI· Transformation

Companies transitioning to AI need a data concierge before any copilot

Most Brazilian companies that committed to 'doing AI' in 2026 aren't ready yet. Here's why a data concierge is the step between the decision and the first AI feature that actually works.

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